Summary: FreshDate is a privacy-first app. Your food data stays on your device. We do not sell your data, we do not use it for advertising, and we do not share it with third parties except where strictly necessary to operate the service.
FreshDate Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App").
Please read this policy carefully. By using the App, you consent to our data practices as described herein. If you do not agree, do not use the App.
Jurisdiction: FreshDate is operated in the United Kingdom and complies with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).
For any privacy-related enquiries, contact us at the email address above. We will respond within 30 days as required by UK GDPR.
When you use the AI scanner, your camera feed is processed on-device or sent to our secure server for OCR processing. Images are not stored permanently — they are processed and immediately discarded. We do not retain photographs of your food labels.
| Purpose | Legal Basis (UK GDPR) |
|---|---|
| Providing and operating the App | Contract performance |
| Sending expiry notifications | Contract performance / Legitimate interest |
| Generating AI meal plans | Contract performance |
| Processing subscription payments | Contract performance |
| Improving app performance and fixing bugs | Legitimate interest |
| Complying with legal obligations | Legal obligation |
| Sending marketing emails (opt-in only) | Consent |
Your food inventory, meal plans, and family profiles are stored locally on your device using AsyncStorage and, where you have an account, synced to our secure database hosted on Supabase (EU region). All data in transit is encrypted using TLS 1.3. Data at rest is encrypted using AES-256.
Auth tokens are stored in the iOS Keychain and Android Keystore — the most secure storage available on each platform. We do not store passwords in plain text.
| Service | Purpose | Privacy Policy |
|---|---|---|
| Supabase | Database & authentication | supabase.com/privacy |
| RevenueCat | Subscription management | revenuecat.com/privacy |
| TheMealDB | Recipe data (ingredient names only, no personal data) | themealdb.com |
| Apple / Google | App distribution & in-app purchases | See respective platform policies |
We do not sell your data to any third party. We do not use your data for advertising.
We retain your data for as long as your account is active. If you delete your account, all personal data is permanently deleted from our servers within 30 days. Local data on your device is removed when you uninstall the App.
You have the following rights regarding your personal data:
To exercise any of these rights, email info@freshdate.co.uk. We will respond within 30 days.
The App is not directed at children under 13. We do not knowingly collect personal data from children under 13. Family member profiles (for children) store only name, age, and dietary preferences — no contact information. If you believe we have inadvertently collected data from a child under 13, contact us immediately at info@freshdate.co.uk.
FreshDate sends push notifications to remind you of expiring food. You can disable notifications at any time in your device settings or within the App under Settings → Notifications. Disabling notifications does not affect your ability to use the App.
As disclosed on the App Store and Google Play:
The following data may be collected but is not linked to your identity: Financial Info (subscription status), Identifiers (anonymous device ID), Usage Data, Diagnostics.
FreshDate does not use any data for cross-app or cross-site tracking. We do not use any data for third-party advertising.
The App does not use cookies. The website (freshdate.co.uk) uses only essential cookies required for basic functionality. No analytics or advertising cookies are used.
We may send you transactional emails (account confirmations, password resets, subscription updates) — these are required for the operation of the service. Marketing emails are opt-in only and you can unsubscribe at any time via the link in any email or by contacting info@freshdate.co.uk.
We may update this Privacy Policy from time to time. Changes will be posted at freshdate.co.uk/privacy with an updated "Last Updated" date. For material changes, we will notify you by email or in-app prompt. Continued use of the App after changes constitutes acceptance of the updated policy.
If you believe we have violated your privacy rights, you may lodge a complaint with the UK Information Commissioner's Office (ICO):
We would always prefer to resolve any concerns directly — please contact us first at info@freshdate.co.uk.